A delightfully collaborative design studio for innovators
and entrepreneurs.
Services—
Brand
Branding / Rebranding
Brand / VC Strategy
Company pitch / launch
Product
Product identity and launch
Personal branding / representation
Future-proofing: I.P. and Innovation
Content
Collaborations / Partnerships
Seminal culture moments
Social media transformation
Promotion
Campaigns and promotions
Activations / demonstrations / contests
Events / Experiences
Solutions—
Visual
Creative Direction
Identity Design / Systems
Graphic Design
Web / App Design
Packaging Design / Systems
Experience Design
Product Design
Spacial Design
Visual Guides and Tool Kits
Logos / Symbols / Iconography
Editorial / publication design
Brand books / reports
Apparel / Collectables / Artifacts
Presentations / Decks / Materials
Written
Creative Direction
Company / brand naming
Product / feature naming / systems
Brand and campaign tagline / slogan
Positioning and strategy statements
Voice and style guidelines
Campaign copy writing
Content copy writing
Presentations / collateral copy
Titles and thematics
Brand and sales narratives
Feature content and documentaries
Work—
Our years of experience spans many industries from adaptogenic beverages to Gen Z tech toys, with a special love for athletic and lifestyle projects. No matter the problem presented, we search for the unexpected with a passionate belief in the power of well-made work to move people and culture forward. Relevant reference and case work as needed.
Select Industries
Fashion
Footwear
Sports
Wellness
Technology
Venture Capital
Hotels
Restaurants
Architecture
Automotive
Institutions
Select Clients
Sperry
Tracksmith
RedBull
Starbucks
K&N Automotive
Uniform Advantage
Canada Goose
Kane Footwear
Butcher Box
Miraki Health Innovations
Motive
People—
Our team shares a passion for craft and creativity. We love working with other driven human beings that value the role that great design plays in making the world a better place. We thrive on taking complex problems, and turning them into simple answers.
Steve M. Cullen, Creative Director
ASK ME ABOUT: Bikes, FITNESS, Tacos
Allison Mathieu, Creative Director
ASK ME ABOUT: MAINE, WILLIE NELSON, SCI-FI
Eric Mercer, Operations
ASK ME ABOUT: GUITARS, CANADA, COLOR CODING